Strategic Video for Businesses That Want to Be Taken Seriously

 

Video shouldn’t just look good. It should move your business forward.

I work with business owners, non profits, leadership teams, and marketing departments to create intentional video assets that build trust, clarify positioning, and strengthen internal culture. My background in storytelling and brand strategy allows me to approach every project with both creative execution and business outcomes in mind.

Whether you're building employer brand, raising non profit funds, documenting a transaction, launching a product, or strengthening culture, the goal is the same: create content that actually works — not just content that exists.

Here are the facts.

Data That
Tells a Story

By the end of 2025, video made up about 82 % of all internet traffic, highlighting that audiences increasingly consume video over every other format online. Pair that with the fact that people retain far more information from video than text alone — research shows that viewers remember up to 95% of a message after watching it in a video, compared to only about 10% when they read it.

We are visual learners. Give your audience something to remember.

95% of information is retained via video vs 10% for text.

Video presence correlates with measurable improvements in web traffic, time spent on site, brand awareness, and customer retention.

If you’re serious about growth, perception, and long-term impact, it’s time to invest in strategic video that advances your business.

Core Business Creative Services

Here is a complete list of what I offer for organizations looking to elevate their brand, strengthen communication, and create long-term value through video:

  • Brand Story Videos
    High-level, strategic films that communicate who you are, what you do, and why it matters — designed for website headers, investor decks, or sales presentations.

  • Client Testimonials
    Professionally produced testimonial videos that build trust and remove doubt in the buying process. Structured interviews that pull out authentic, compelling narratives — not scripted fluff.

  • Employer Brand & Culture Videos
    Recruitment-focused storytelling that highlights leadership philosophy, team dynamics, workplace environment, and growth opportunities to attract the right talent whose purpose, impact, and belonging needs are met before the first interview.

  • Executive & Leadership Profiles
    Personal brand films for founders and executives that position them as confident, credible, and human.

  • Training & Skill Transfer Videos
    Internal education videos designed to scale knowledge, protect institutional expertise, and support onboarding and development.

  • Live Event Coverage
    Multi-camera coverage of conferences, speaking engagements, annual meetings, and internal events — with optional recap edits for marketing use.

  • Social Media Content Packages
    Short-form, strategic content designed for LinkedIn, Instagram, and website use — built intentionally from larger filming days.

  • Headshots & Brand Photography
    Professional headshots and environmental brand photography that align visually with your video content.

  • Transaction & M&A Storytelling
    Confidential, professional storytelling for acquisitions, recap videos, and market positioning (ideal for private equity firms and investment groups).

Podcast Production & Long-Form Content

In addition to film production, I produce and host “Behind the Frontline,” a leadership and workplace podcast for Frontline Training Solutions. Through long-form interviews and educational content, I help organizations turn expertise into ongoing media that builds authority and trust.

Behind the Frontline Podcast Episodes

Additional Services You Should Consider

Many companies focus on the “main video” but overlook supporting assets that increase ROI. Here are a few strategic additions worth considering:

  • Video-Based Case Studies (stronger than written PDFs)

  • Recruiting Landing Page Videos

  • Sales Team Video Assets for outbound prospecting

  • Quarterly Update Videos for internal alignment

  • Leadership Communication Series

  • Customer Onboarding Explainer Videos

  • FAQ / Objection Handling Video Library

  • Podcast Production & Repurposing

  • Retainer-Based Content Creation for consistent brand presence

  • Content Strategy Support

Often, the value isn’t just in a single video — it’s in building a library that compounds over time.

Approach

My process is collaborative but decisive.

I help clarify your message before the camera ever turns on. I guide interviews in a way that pulls out clarity and authenticity. I focus on lighting, framing, pacing, and audio quality so the final product feels polished — but not overproduced.

The goal is to make your organization look confident, capable, and trustworthy.

Previous and Current Clients:

If you’re a business leader who understands that perception matters — and you want video that aligns with strategy, not just aesthetics — let’s talk.

Watch the examples below to see how different organizations have used video to strengthen brand, culture, and communication.
Then reach out and tell me what you’re building.

Let’s Work Together